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Lead generation does require several skills to turn cold prospects to qualified leads, although doing research and establishing a connection & need prior is key.

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Finding your target audience online will depend on you knowing the questions that they are asking and what solutions you have for them.


Knowing how to connect with your prospect whether cold market or warm is essential to your success. Knowing their personality can prevent the frustration that usually occurs. You can speak the language of your prospect in which will result in more influence because they feel your concern.